When building your Internet marketing business there is one important question to keep in mind.

How Big Is Your List?

Your answer to this question will reflect just how successful your online business is.

The rule of thumb is that it takes 7 contacts with a potential client before they will make a decision to buy.

If someone visits your site once – the chances are pretty slim that they will purchase what you have to offer. By offering something of value to capture your visitors email address, you can stay in touch and be a valuable resource to them.

When you offer your visitors a reason to come back, you will also increase your chances of earning their business.

It all comes down to being a valuable resource to your visitors – providing them content that can answer their questions and solve the challenges they are facing.