by Robert Avila
on 03/18/2011
Establishing an ROI is critical when evaluating your Google Adwords performance …
In the previous post, How To Link Your Adwords To Google Analytics, you learned how to link your accounts and some basic data analysis.
This next video contains an overview of linking your Adwords to Analytics and dives deeper into analyzing your data…
Think of your Keywords like a stock portfolio.
Each Keyword is like a small company. Your goal is to optimize profits for each of your Keywords to maximize profits with Google Adwords.
Wish you the best!
Robert
You can also learn more about Google Adwords Here:
Google Adwords Quality Score
Google Ad Quality Basics
How To Maximize Profits – Google Adwords Bidding
How To Use Adwords Bid Simulator
Google Site and Category Exclusion
How To Link Adwords To Google Analytics
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by Robert Avila
on 03/17/2011
Set it up now and start making intelligent decisions based on your site data!
Once you link your Google Analytics you will be able to better understand:
Landing page bounce rate
Where your visitors are coming from?
What content is popular
If visitors are converting to your goals
Time on site
etc …
You can also learn more about Google Adwords Here:
Google Adwords Quality Score
Google Ad Quality Basics
How To Maximize Profits – Google Adwords Bidding
How To Use Adwords Bid Simulator
Google Site and Category Exclusion
Wish you the best!
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by Robert Avila
on 03/15/2011
Google’s Display Network allows you do exclude your ads from displaying on specific websites and categories ….
Here’s how …
You can also learn more about Google Adwords Here:
Google Adwords Quality Score
Google Ad Quality Basics
How To Maximize Profits – Google Adwords Bidding
How To Use Adwords Bid Simulator
Wish you the best!
Robert
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by Robert Avila
on 03/15/2011
To increase your profitability with Google Adwords, it’s important to learn how to use the Adwords Bid Simulator!
You will learn how many impressions and clicks you would have received for a range of bids above and below your current max cost per click.
You can also learn more about Google Adwords Here:
Google Adwords Quality Score
Google Ad Quality Basics
How To Maximize Profits – Google Adwords Bidding
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by Robert Avila
on 03/14/2011
Google’s Chief Economist Hal Varian explains how to adjust your bids to maximize your profit from your marketing investment on Google Adwords.
Hal goes deep into the details of bid strategy to make sure your bids are optimized.
You will learn how to:
- Determine your max profitable CPA
- Determine your conversion rate
- Calculate your value per click
- Adjust your bids so your value per click = ICC (incremental cost per click)
You can also learn more about Google Adwords Here:
Google Adwords Quality Score
Google Ad Quality Basics
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