To increase your profitability with Google Adwords, it’s important to learn how to use the Adwords Bid Simulator!

You will learn how many impressions and clicks you would have received for a range of bids above and below your current max cost per click.

You can also learn more about Google Adwords Here:

Google Adwords Quality Score
Google Ad Quality Basics
How To Maximize Profits – Google Adwords Bidding